Which two non-geographic categories are the most important for a hotel GM?

The most important non-geographic categories for a hotel general manager (GM) are scale and class.

Scale refers to the size and operational capacity of the hotel, which can significantly influence the management practices, staffing needs, and overall business strategies. A larger hotel might require more complex systems for reservations, customer service, and revenue management, while a smaller boutique hotel may focus more on personalized guest experiences. Understanding the scale of the hotel helps the GM to tailor their approach to meet the specific needs of the business effectively.

Class pertains to the market segment in which the hotel operates, such as luxury, midscale, or economy. This classification impacts pricing strategies, service standards, and marketing efforts. A luxury hotel GM will focus on high-touch service and exclusivity, while a budget-oriented establishment will prioritize value and efficiency. The class of the hotel also influences the target audience and dictates how the property positions itself in the market.

Together, scale and class provide a framework for the GM to make informed decisions regarding operations, staffing, marketing, and guest experiences, allowing them to optimize performance and achieve business objectives effectively.