Which two geographic categories are most important for a hotel General Manager?

The importance of market and tract/sub-market is rooted in how they directly influence the hotel’s operations, revenue management, and strategic positioning.

The market refers to a broader area where the hotel operates, which includes the competitive landscape, guest demographics, and demand trends. This understanding allows a General Manager to effectively analyze competition, anticipate market demands, and adapt marketing strategies to attract guests.

Tract or sub-market further narrows this focus to specific segments within the broader market, providing insights into localized trends, pricing strategies, and customer preferences. By examining these smaller segments, a General Manager can identify unique opportunities or challenges that may not be visible when only considering broader categories.

In essence, the interplay between market and tract/sub-market equips a General Manager with essential data to optimize performance, target the right customers, and plan effective marketing and operational strategies tailored to specific segments of demand.