Which option is a company that owns multiple hotel franchises?

The correct answer is a parent company. A parent company typically owns and controls multiple hotel brands or franchises, enabling it to manage a diverse portfolio of properties. This relationship allows a parent company to capitalize on different market segments and operational efficiencies, while also providing brand recognition and support for individual hotel franchises under its umbrella.

In the context of the hotel industry, a parent company may develop brand strategies, standardize operations, and provide resources for marketing and technology across its various franchises. By centralizing these functions, the parent company can foster brand loyalty and improve the overall performance of its hotels.

Other options, while relevant in the hospitality sector, do not accurately represent the ownership structure. A management company focuses on operating hotels on behalf of owners but does not necessarily own the properties or the brands itself. A chain refers to a group of hotels that share a brand name and management but is more oriented towards the collective image rather than ownership. An asset management company usually oversees investment and financial aspects of properties but does not necessarily control multiple hotel franchises in the way a parent company does.