Which of the following is a legitimate use of competitive sets in hotel operations?

Competitive sets, commonly referred to as comp sets, play a critical role in hotel operations across various aspects. When considering their use, it becomes clear that all the listed scenarios highlight legitimate applications of comp sets.

Using comp sets can indeed impact a general manager's compensation, as their performance often ties directly to how the hotel fares against its competitors. Metrics derived from comp set analysis help determine market positioning and can influence bonuses and salary structures based on performance benchmarks.

Furthermore, comp sets are instrumental in management contracts, where they establish performance requirements. These contracts often stipulate specific key performance indicators (KPIs) based on how a hotel is expected to perform relative to its peers, ensuring accountability and defining success in terms of comparative metrics.

Additionally, comp sets are vital tools for sales and marketing departments in making informed pricing decisions. By analyzing competitors' pricing strategies, occupancy rates, and market trends, sales teams can develop competitive pricing that maximizes revenue while remaining attractive to potential guests.

Thus, “all of the above” aptly summarizes legitimate uses of competitive sets within hotel operations, as they inform a range of strategic decisions across different management areas, aligning operations with market realities.