Which of the following attributes are key components of competitive sets?

The correct answer focuses on features and amenities as key components of competitive sets because these elements directly influence a hotel’s market positioning in relation to its competitors. Features refer to the specific characteristics of a hotel, such as room types, conference facilities, and available services. Amenities encompass additional offerings, like pools, gyms, spas, and dining options, which can significantly enhance a guest's experience and satisfaction.

Competitive sets are formed when hotels of similar types and target markets are compared against one another, and the features and amenities often determine a guest's choice among these options. Evaluating these factors gives insight into how a hotel can differentiate itself and identify strengths or weaknesses relative to competitors.

While location and branding, price and aesthetics, and reputation and customer reviews are all important in evaluating a hotel's market position, they don't capture the tangible aspects of a hotel that directly correspond to guest needs and preferences. Features and amenities provide a more direct comparison point and play a crucial role in driving guests' booking decisions, making them the most relevant aspects in the context of competitive sets.