Which market segment typically involves guests staying for a single night?

The transient market segment typically involves guests who stay for a single night. This segment is characterized by individuals or small groups who travel for various reasons, such as business, leisure, or personal commitments, and often book accommodations on short notice. Transient guests are not tied to large group reservations or extended stays; instead, they may be looking for flexibility in their travel plans, which leads to a higher occurrence of one-night stays. In many cases, transient travelers might also benefit from promotions or discounts offered by hotels aiming to fill rooms quickly.

The corporate and leisure segments can sometimes involve longer stays, with corporate travelers often booking accommodations for several nights due to business-related activities, and leisure travelers typically planning vacations that span multiple days. The group segment, in contrast, consists of larger parties traveling together, often reserving rooms well in advance for events or gatherings, which usually results in bookings that extend beyond a single night.