Which hotel brands would you typically find in the upper upscale category?

The upper upscale category of hotel brands typically encompasses properties that provide a higher level of service, amenities, and overall guest experience than mid-scale options. In this context, brands like Hilton, Marriott, and Sheraton are specifically designed to offer their guests premium accommodations with features such as award-winning dining, upscale room furnishings, meeting spaces, and often additional services like concierge assistance.

These brands focus on appealing to both business and leisure travelers who are looking for a more luxurious experience while balancing affordability. They often represent a strong presence in major markets and are positioned strategically to attract guests seeking comfort, diversity in offerings, and high-quality service standards.

The other options present hotels that either fall into different categories (like midscale or luxury), or do not provide the comprehensive upscale experience that is characteristic of the upper upscale segment. For instance, Holiday Inn Express and Hampton Inn are known for their service and convenience but are primarily positioned in the midscale market. Similarly, while brands like Courtyard and Crowne Plaza serve important roles, they still do not consistently hit the upper upscale experience that defines the selected answer. Conversely, brands like Intercontinental, Shangri La, and JW Marriott are indeed upscale but are generally categorized as luxury hotels, which is above the upper upscale classification