What term is used to describe a group of hotels used primarily for comparison against a subject property?

The term "competitive set" is widely recognized in the hotel industry as it refers to a group of hotels that are selected to serve as benchmarks for comparison against a specific subject property. This comparison typically focuses on performance metrics such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). The idea is to analyze how the subject property is performing relative to its closest competitors, allowing for strategic decision-making and identifying areas for improvement.

When forming a competitive set, properties are usually chosen based on similar characteristics such as location, price range, target market, and amenities. This helps ensure that the benchmarks are relevant and provide actionable insights. By evaluating performance against a competitive set, hotel managers can develop strategies to enhance their property’s market positioning and profitability.

The other options, while related to market analysis, do not specifically represent the concept of a comparative group as effectively as "competitive set" does. "Competitive market" is a broader term that encompasses all competing hotels within a specific region but does not signify a defined group. "Benchmark club" and "market analysis group" are not standard terminology in the industry and do not have the same specific definition as "competitive set."