What is TRevPAR an abbreviation for?

TRevPAR stands for Total Revenue per Available Room. It is a key performance metric in the hotel industry that measures the total revenue generated per available room, regardless of whether those rooms are occupied. This metric encompasses all forms of revenue that a hotel earns, including room revenue, food and beverage sales, event services, and any other ancillary services offered by the property.

Using TRevPAR allows hotel managers to understand overall revenue performance and helps in making strategic decisions related to pricing, marketing, and operational efficiencies. It provides a broader perspective than metrics that focus solely on room revenue or occupancy rates, enabling hotels to optimize their revenue management strategies across all streams.