What is the role of marketing in hotel management?

Marketing in hotel management primarily focuses on promoting the hotel’s facilities and services to attract guests. This involves a range of strategies and tactics designed to communicate the hotel’s unique value propositions, such as amenities, experiences, and special offers, to potential customers. Successful marketing campaigns help create awareness about the hotel and its offerings, ultimately driving bookings and revenue.

In addition to traditional advertising, marketing encompasses digital strategies, public relations, social media engagement, and loyalty programs that collectively enhance the hotel's visibility and perceived value in the marketplace. This role is critical as it directly influences guest perceptions and decisions to stay at the hotel, thereby impacting overall occupancy rates and profitability.

The other options, while important in their own right, do not capture the essence of marketing's primary function. Day-to-day operations are typically managed by hotel management teams focused on ensuring smooth service delivery, while managing staffing and payroll falls under human resources. Pricing and service models are usually influenced by broader strategic planning and revenue management rather than being solely dictated by marketing efforts.