What is a hotel’s competitive advantage?

A hotel’s competitive advantage refers to the unique attributes or services that differentiate it from its competitors, which is exactly what the correct choice highlights. This advantage enables the hotel to attract more guests and gain market share by providing something distinct that other hotels may not offer, such as exceptional customer service, unique room designs, specialty dining experiences, innovative technology, or specialized amenities.

While standard amenities are important for meeting guest expectations, they do not necessarily provide a competitive edge since many hotels may offer similar features. The size of a marketing budget can help in promoting the hotel but does not inherently make it competitive. Similarly, while the location of the nearest airport might seem advantageous, it alone does not determine a hotel’s success unless combined with those unique offerings that can attract guests specifically to that hotel. In essence, it is the unique value proposition that truly creates a competitive advantage in the hotel industry.