What does the concept of sustainability mean for the hotel industry?

Sustainability in the hotel industry revolves around implementing eco-friendly practices that aim to minimize the environmental impact of operations. This concept encompasses various strategies, such as reducing waste, conserving water and energy, utilizing sustainable materials, and engaging in responsible sourcing. By focusing on sustainability, hotels can help protect the planet while potentially reducing costs in the long run through efficiency gains. Additionally, guests are increasingly seeking accommodations that align with their values, making sustainability a competitive advantage.

The other choices do not align with the current understanding of sustainability in hospitality. Cost-cutting measures, minimizing operational hours, or maximizing guest capacity without regard to environmental factors do not address the need for responsibility toward the environment and community, which are at the heart of sustainable practices. Thus, the correct answer reflects the broader goal of creating a balance between profitability and ecological stewardship.