What does STR stand for?

STR stands for Smith Travel Research, which is a well-known provider of data and analytics for the hospitality industry. This organization specializes in benchmarking, analytics, and market data, primarily focusing on hotel performance metrics such as occupancy, average daily rate (ADR), and revenue per available room (RevPAR). STR's reports are essential for hotel operators, investors, and analysts as they provide critical insights into market trends and performance relative to competitors.

The other options do not represent established terms or entities within the hotel industry. For example, Standard Time Reporting, Systematic Travel Review, and Sales and Tourism Research are not recognized acronyms or organizations associated with the hospitality data sector. This highlights the specific relevance and recognition of the name Smith Travel Research in discussions about hotel performance analysis.