How often are STR reports typically published?

STR (Smith Travel Research) reports are published monthly, making this the correct answer. The monthly frequency allows for the collection and analysis of comprehensive data on hotel performance metrics, including occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). This timing strikes a balance between keeping the information relevant and actionable for hotel management while also providing enough data points to observe trends and make informed decisions.

Publishing reports monthly helps hotels and industry analysts closely monitor performance over time, identify patterns, seasonal variations, and other critical factors that can impact profitability and operational strategy. Weekly or daily reports could flood stakeholders with an overwhelming amount of data, potentially obscuring long-term trends, while quarterly reports might not provide timely insights necessary for decision-making in a rapidly changing industry. Hence, a monthly publication schedule is optimal for operational and strategic analysis in the hotel industry.